Importance of UI/UX Design and Which Option is Better: Hire a Freelancer or a Company for its Development

Introduction 

When designing a digital presence, whether it is a website or a mobile app, attractive graphics and engaging content are not the only things that matter. The 21st century is technological advancement. Everybody wants to experience the best technology. User interface (UI) and User experience design (UX) also gain popularity in the technological world. More and more people are adopting this trend to experience new things.

The question here is what are User Experience (UI) and User Experience Design (UX) about? And why does it matter so much? Well, it is about the consumers nowadays. Mobile applications or website user’s satisfaction most technology turns towards the applications User Interface (UI) and User Experience Design (UX). If you know about these two things, what if you have no idea about how to hire a freelancer or a company?

Whether it mobile or web application, the application’s success depends on its functionality and the use it may bring to them. The functionality of the application is always considered a priority. It is also essential to hire the best freelancer or a company for your next project. Further, let’s talk in detail about what is UI and UX? What is the importance of UI and UX? Best platforms to hire a freelancer or a company for its development, And which option is better?

What is UI and UX Design?

User Experience (UX) is the procedure of improving users’ experience when they are interfacing with an application or with a website to achieve its objectives to provide maximum customer satisfaction. It includes branding, functionality, design, integration, and usability. On the other hand, User Interface (UI) improves the presentation and interactivity of the web or mobile application. 

UI focuses on the app’s look and interacts with the users. Each page, button, screen, and visual element you see when you use an application is the user interface of that application. UI is an art that is focused on a variety of aspects of the product interface that make it attractive. Colours, animations, and many other things are priorities of UI development. Based on functionality, both UI and UX are essential. 

Importance of UI and UX Design which Option is Better

The priority of any business is to increase its sales and to increase the growth of a business. Do UI and UX help in this? Yes, the designs play an essential role in achieving these goals. I already mentioned above that UI and UX improves the user experience and customer satisfaction. This means increasing the number of users of the specific application. But which goes first? 

Both designs help the business to win the consumer’s confidence and make them use your application or website by providing them with what they are looking for. The success of UI, UX is known by the measure number of consumers getting on your web/application. For the start-up or small move the importance of UI, UX becomes a more key point, because the first impression is the last impression.

Using these designs can break or make brand recognition, and this means a lot for any business. To avoid such conditions and to clear up things more following are the key components of UI and UX. 

Components of UI/UX Design 

The core components of UI/UX are as follow,

Information Architecture 

Information Architecture IA is about satisfying the business strategies by designing the application or the site information structure. Basically, AI is designed to help the user find the information they need to complete various tasks. It involves labeling, structuring, and organizing web content in a manner that makes it easy to accessible and sustainable.

The major role of IA is to provide its users easy computing no matter which browser they are using. IA also affects the SEO performance of the site. If you are thinking about is UI design still important for SEO in 2021? Yes, it is, Google and other search engines have made various changes to SERPs and introduced updated algorithms over the past few years. These are based on evaluating UI and Ux to gain more reliable and high-quality information. Therefore UI and UX designs are essential to promote your site in 2021.

Interaction Design 

Interaction design is about how users interact with technology. It is about creating the conceptual design with which the user interacts with the product or application. Excellent interactive design not only expects how the person interacts with a system but also predicts and fixes the problems in good time. The interaction includes various elements, like colour, font, icon, image, motion, sound, space, and graphics, etc.

Visual Design

Visual design improves sites by strategically implementing elements such as fonts, colours, and images among other things. In other words, the application or the website is like defining the company’s brand. Does this affect the user behaviour? Yes, what users see and experience affects the application or website. Hance UI design is an important component.

Usability 

It is about user-friendliness. To figure out if the users get the information they want using the application or visiting the site for the first time. The five goals of usability are efficient, effective, engaging, error-tolerant, and easy to learn.

The above components work together to achieve the same goal. What about the importance of UI and UX?

Reasons why UI/UX is Important  

Customer Satisfaction and Understand Audience 

What’s an app owner wants these two designs to make the way to achieve their goals. How? It enhances customer satisfaction which means improved ROI. your website/app gains the attention of customers when they are satisfied with your app. The client will always recommend it to others. This leads to an increase in customers.

These designs help you to understand what the audience wants or what they are looking for. This means your design is created with the focus being on your target audience. Your app will attract the audience you built it for. Not only this but UI/UX designs segment your audience to understand what each audience want. Understanding your audience makes it easy to make more loyal customers.

Build your Brand Save Money and Time

People want to work with a brand that makes them happy. They want to point out features that you can upgrade, and as a result, you invest in improving your application. This increases the credibility of your business as clients create a good relationship with your brand and company. What’s the endpoint? Growth in the value of your business and your brand name.

Investing money in great UI/UX design minimizes your client’s chance to find any problem with your application. Frequent upgrades are not needed by the perfect product, therefore, saving you money and time. 

When it comes to which is more important, if you are going with the only UI or with UX, then you face the following problems,

• A good-looking website that is difficult to navigate, locate content, and call-to-action, do the audience want to visit it? 
• An easy to navigate but with poor visuals that spoils the brand and user experience, the audience does not look for this. 

Hence it is important to optimize both UI and UX in a website. All things are clear about UI and UX but one more question is where do you find the right freelancer or a company who gives you the right thing that you want from these designs? The answer is below. Roll down the article for details.

Hire a Freelancer or a Company for its Development

It depends on your choice from whom you want to go with a freelancer or with a company. The pros and cons of both of them are as follows.

Hire a Freelancer 

Affordable Cost

When you hire a single professional UI/UX freelancer, there is no need to pay extra for a company’s mediation. This point is an undeniable advantage.

Full Dedication 

You solve all the issues considering your project with a single person. This facilitates a better experience cooperating with freelancers.

Handling a single project 

It is a plus point that freelancers would have enough time to handle a single project. This means you will be a priority.

Single skillset

This is the point against freelancers. You will gain a specialist, experienced in one area and their knowledge may not be enough for your future application.

Lower quality

A freelancer may not have much budget to have the best tools to work on them for your project.

Hire a Company 

Extended skillset

A company has staff with a variety of skills set that can be applied to your project. All elements of your application will be accepted collectively.

Better Tools Applied 

A company has much budget to invest in technology which means they have better tools to gain projects of high quality in the results.

Experienced Team

A company provides an experienced team. If your project is handled by a young professional a supervisor is monitoring the process of work.

High cost

You pay for the team of specialists and the experience, reliability, and reputation over the years. So prepare yourself to pay for the high cost.

Handle multiple projects at once 

The company may handle different projects at the same time it may cause communication difficulty.

Search for Web Design Companies from the list of top web design companies and select one that fit your need.

Conclusion 

As you may understand the writing above, why UI/UX are trends nowadays, and how you can improve your business or app by using these designs. The choice of freelancer and company is also clear about their pros and cons. Now it depends on you.

Contact Novateus for custom design or development work.  Check Novateus portfolio at the clutch.