Best UI/UX Trends in 2021 what you can learn from them
What is special about UI/UX trends is that they are always on the go. 2020 has ended and has marked a new chapter in web design. The competition is so fierce that it is becoming increasingly difficult for companies to stand out from the crowd of similar websites with extraordinary designs. In 2019, there were already 1.72 billion websites on the World Wide Web.
But how do you create a really attractive website? First of all: make it easy, pleasing to the eye, and fill it in with the relevant information to describe your vision. It is not all. Join the UI/UX trends in 2021. In every way, they are the fastest way to improve your website design.
How Do Trends Appear?
Trends are the product of the inclinations and moods of society. To be precise, these are new developments or dominant trends existing in society. By simply showing up in the right place, at the right time, and among the right people, a trend can be widely adopted.
Let’s take the example of Art Deco. It appeared in the post-war period where the atmosphere of luxury and opulence of the roaring twenties was perfectly reflected in this style of visual arts. So the right time and the right people held a mass appeal for him. UI / UX trends are of the same nature. By looking at modern society, one can distinguish the trends that are prevalent this year.
There are many specific UI / UX trends in 2021 that you should know about. Let’s see them!
Top UI and UX Trends in 2021
UI / UX design plays a key role in communicating the company’s vision and values.
Living in an age of information overload, we easily get sidetracked by trivial things, which only makes creating an efficient interface difficult for UI / UX designers.
While working, employees spend around 86 minutes a day getting distracted by things other than their work, and each time that happens, it takes them around 15 minutes to focus again. You can imagine how easily our minds start to wander. So the task of designers is to create such an interface to clearly translate the message of the website.
UI and UX designs are closely related, but they are responsible for the different functions of the website.
The user interface or user interface is a collection of different web elements such as touch screens, sounds, buttons, screens, pages, images, etc. All these components allow users to interact with the website.
UX or user experience is the full spectrum of impressions a user gets when interacting with a website. This often affects the user’s attitude towards the product or service offered by the website. Therefore, not finding the “Contact Us” button, the customer will leave the website without contact information.
Now let’s take a look at the UI / UX trends!
Being more than just a UX design trend, accessibility helps people of different backgrounds navigate a website and attract more customers. You can’t even imagine how many people trust this feature – 20% of overall internet traffic comes from people with special needs.
How to achieve a more inclusive design and accessibility? Contrasting colors, voluminous text, sharp images, keyboard navigation, adding alt text to images, efficient UX typing, and more. they are the way to make website navigation more inclusive.
Obviously, in 2021 we are not going for a happy medium in website design. Meeting the average is not our case. Minimalism or maximalism are much more fashionable. Minimalism clings to its simplicity and elegance avoiding excessive elements. When applied correctly, it improves the user experience. The minimalist interface turns out to be the best interface because it makes the navigation intuitive and helps the user to achieve their goal.
The maximalist design allows you to experiment with variations of fonts, overlays, floats and all the excesses. In the minds of brutalist websites, it sounds strong and bold. But don’t do too many extras. Some web designers use bright colors, disorienting patterns, weird sliders, and unnecessary animations, which ultimately looks like a dwarf design from the 1990s. But behind all of its ugliness, there is an artistic suspicion.
Immersing website visitors in virtual reality is another UI / UX trend that will dominate the UX/UI trends landscape in 2021. We are the generation looking for unique experiences and impressions. Especially in the era of COVID-19, where everything moves online, giving your audience the opportunity to interact in the digital landscape is essential like never before.
GDC 2020, the professional gaming industry event, transfers all your chats to virtual reality with 360-degree walkthroughs, chat rooms, webinars, and conferences. Therefore, anyone interested in game development can join the conference from anywhere in the world.
Also, virtual visits to museums, art galleries, theaters are really cool. Once there, it is difficult to return. In turn, IKEA has approached the issue of using AR in website design in an even more creative way. Playing with the cat twerking in your bedroom is not as useful as visualizing how this or that piece of furniture will fit into your apartment.
Activism and health
Due to environmental problems, more and more people want to get involved only in eco-responsible projects. So this is a new UI / UX trend to raise awareness and educate people about the current fragility of the environmental situation and how we can contribute to it.
Also, as more and more people worry about technology addiction and manipulation, web designers are creating secure web platforms. Therefore, data protection and digital carbon footprint monitoring are essential.
The pandemic has created new digital health opportunities, including wearable devices, telemedicine, and artificial intelligence. And in 2021, we can expect these behaviors to continue to evolve.
At the heart of these UI/UX trends is the dark-colored interface with a black or dark gray background. It emerged in response to growing concerns about increased screen time. Darkness is proven to reduce eye strain and eliminate headaches, improve work experience, and save battery life.
Tech companies like WhatsApp, Instagram, Google, Apple, and Facebook have already implemented this growing trend of UI design in their software products.
Once purely a way to express emotions in your text, emoji is one of the most popular UI/UX trends. In 2021, you may see them successfully integrated into website interfaces.
A good idea is to create your own emoji that represents your business by adding a personal touch to your brand. These fun and fun elements look great in any room because they are so effective at attracting attention.
As the statistics say, text with an emoji can increase engagement on Twitter by up to 25.4% and by 47.7% on Instagram. Build trust between your company and your customers. So, never doubt this emoticon!
Animated Words, Full-Screen Video, Background Image – Animated elements in web and app interfaces magically attract a user’s attention a little more than just information.
In 2021, a series of unique and good illustrations bombard users everywhere. The job of web designers is to make the user experience more interesting by animating them. But not only the animation of illustrations and icons can make your website more interactive, but also small micro-interactions that create a unique user experience.
Micro-interactions are small moments of interaction between the user and the design. For example, when you double-tap someone’s photo on Instagram, an animated heart icon will appear on your screen. Micro-interactions on your interface where appropriate would infuse you with refreshing vibes. When creating the unique character and aura of an interface, your only task is to delight and engage users.
Since web design refuses to get stuck, adding some unprecedented typography tips can help your website stand out from the crowd. Playing with different fonts can make your website really nice to look at.
Adding a little creativity to your design can allow you to experiment and play with shapes and structures. To implement this UI/UX trend, you can customize the fonts to suit your needs by making them bold and strong, with minimal sans serif, hand-drawn, animated, 3D, or colorful.
Bold typography can provide a number of benefits for your brand:
- the website seems more dynamic and eye-catching;
- Typography allows UI/UX designers to experiment and show their creativity.
- To gain design harmony, conceptualize the weight, color, size, and movement of the elements on your page, as well as their appearance.
This color is likely to dominate the web design landscape this year and become a new UI/UX trend. They are not only elegant but very practical colors. Also, pastel colors are pleasing to the eye.
Amid the outbreak of minimalism, pastel colors are perfectly in sync with it. They infuse a website with lightness and simplicity. Creating pastel colors is pretty straightforward too – just make the background and watermark bright but blurry in keeping with the overall concept and graphics of a website.
This UI design trend is not new to the world of web design. But in 2021, the gradient effect should be more airy, lighter, and add volume to suit the trend. This type of evolutionary gradient is more complex. The use of a simple linear gradient is outdated, but the layers, mixing of different colors, and blurring of the color effects in the background is what really defines this trend.
With the combination of 3D icons and pastel gradients, an interface acquires depth and volume, and a website is transformed into a really nice eye.
Among the UI/UX trends of 2021, skeuomorphism is one that strives to mimic real-life objects. It is the game with hyper-realism, shadows, and volumes to obtain such authentic results. In order to show the volume of objects, web designers experiment with lights, shadows, textures, and reflections. As a result, it looks attractive and pleasing to the eye.
It is always intriguing when an element of a web design is viewed or how users can interact with it. For example, the trash can icon in Windows is what manages to mimic real life in both appearance and function.
3D illustrations and icons
As you have noticed with previous UI/UX trends, 2021 is definitely the year of design. 3D icons and illustrations keep moving up the trend chart. And why not? Deep, innovative, and imaginative 3D objects can stick it to the screen and get your attention in seconds.
Web designers can try their best to add more and more 3D icons and illustrations to their website and search the web for free illustrations, which is obviously wrong. To stand out, create your own graphic ideas and you will find that users will love it.
Voice UI (VUI)
It’s no wonder VUI is one of the hottest UI/UX trends in 2021. If you’ve used any of the Amazon, Google, or Apple products, and we’re pretty sure you’ve done so, you already know Voice UI. Take a look at Google! No need to write a search request, just voice your query, and a smart artificial intelligence algorithm will give you the best answer. It’s easy, fast, and fun to give voice commands.
That is why VUI has the potential to be implemented by more and more organizations and stay fashionable for a long time. 2021 promises to bring more tools and techniques to advance this technology.
Implement the best UI/UX trends to boost your brand!
With this list of UI/UX trends in 2021, it’s easy to make interfaces even more user-friendly and attractive. If you want your brand to stand out, contact us and our team of expert designers will create excellent application design services tailored to your needs and goals.